Kelvin Ward
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IASBO

The main goal for the new website was to improve the usage of IASBO's sponsorship programs, promote Day Conferences, increase membership retention, increase the revenue of professional development, expand registration outside of Chicago metro area — 70% in Chicago, want to get it out to the other 30%. We created a modern and clean user interface with bold colors and a simplified, but engaging, content-rich website.

 

Illinois ASBO 

 

Role: Creative Director / Lead UX/UI Designer

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Overview

IASBO wanted a new website redesign that accommodated the renewal and new member process to be smoother, making it easier to find, to become a new member, and how to renew. The site’s core features are its audience-based navigation, masonry style layout and bold colors. We wanted simplicity for the site, which in itself makes it beautiful and easy to navigate.

Website: iasbo.org

 
 
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"Good design encourages a viewer to want to learn more"

– Alexander Isley

 
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